Campaign FAQ

How does it work?

The I am one^® campaign provides opportunities—and educational materials—to respond to clients’ common questions:

• "What’s the difference between a REALTOR^® and a real estate agent?"
• "Why shouldn’t I sell it myself?"
• "What do things like ABR®, CRS®, and GRI stand for?"
  ...and more!

What does it accomplish?

For the public: The I am one^® campaign educates the general public by focusing on the differences between a REALTOR^® and a real estate agent. A related website, IsYourAgentOne.com, was posted for clarification and education.

For the Association: The I am one^® campaign communicates the value of HRRA membership. HRRA has expanded slogan usage through:

• Printing of I am one^® buttons which members wore during their Legislative Day on the Hill
• Manufacture of I am one^® coffee mugs to use as giveaways during their Legislative Day on the Hill
• Production of posters and stickers to be distributed to members as a 'thank you' for renewing at dues time
• Online gallery of campaign imagery for members to download and use in their own marketing efforts

Has it worked for others?

Our Testimonials demonstrate I am one^® has been successful in sales, marketing and advocacy.

How do I use the logos and graphics?

The I am one^® Guidelines for Use (log in to access) provides easy-to-understand information on how to use—and not use—campaign elements. Expert assistance is also just an e-mail or phone call away!

What’s the cost?

About $1 per member.

What’s the ROI?

Approximately $1 per member nets you and your REALTORS^® a high-value member benefit
at minimal cost, minimal effort!

How can I sign up?

Contact the I am one^® team today! info@iamone.com