Campaign Benefits
REALTORS® utilize the I am one® slogan in a multitude of ways, such as:
- Advertising as a headline/tagline for print ads, email signatures, website banners, blogs, Facebook.
- Marketing as a theme for thank you notes, postcards, business cards, and e-mails.
- Public Relations as a “story pitch” to secure talk show interviews, newspaper and magazine articles.
- Merchandise as a logo for giveaways, buttons, lapel pins, bumper stickers.
- Tradeshows and open houses as an educational theme and graphic element.
- Advocacy as uniting slogan for REALTORS® participating in legislative events and policy maker visits.
The I am one® campaign provides a gallery of multiple mixed-media vehicles that:
- Grab the prospective client’s attention with an effective "teaser" slogan.
- Open the door for discussion about benefits of working with a REALTOR® versus a real estate agent.
- Demonstrate the value of using a REALTOR® versus FSBO.
- Freshen tired ads at a minimal cost, minimal effort
- Enhance advertising ROI through a complementing marketing and PR campaign.
- Provide marketing templates for easy customization to your market, your needs.
- Offer flexibility for related slogans:
- Is Your Broker One?®
- Is Your Property Manager One?TM