Campaign Benefits

REALTORS^® utilize the I am one^® slogan in a multitude of ways, such as:

• Advertising as a headline/tagline for print ads, email signatures, website banners, blogs, Facebook.
• Marketing as a theme for thank you notes, postcards, business cards, and e-mails.
• Public Relations as a “story pitch” to secure talk show interviews, newspaper and magazine articles.
• Merchandise as a logo for giveaways, buttons, lapel pins, bumper stickers.
• Tradeshows and open houses as an educational theme and graphic element.
• Advocacy as uniting slogan for REALTORS^® participating in legislative events and policy maker visits.

The I am one^® campaign provides a gallery of multiple mixed-media vehicles that:

• Grab the prospective client’s attention with an effective "teaser" slogan.
• Open the door for discussion about benefits of working with a REALTOR^® versus a real estate agent.
• Demonstrate the value of using a REALTOR^® versus FSBO.
• Freshen tired ads at a minimal cost, minimal effort
• Enhance advertising ROI through a complementing marketing and PR campaign.
• Provide marketing templates for easy customization to your market, your needs.
• Offer flexibility for related slogans:
  1. Is Your Broker One?^®
  2. Is Your Property Manager One?^TM